Fastlane by PayPal

PayPal needed a tight, engaging script for a brand-new product, Fastlane, an accelerated guest checkout that can increase conversion by tapping into the millions of shoppers that already know and trust PayPal. What I Loved: The challenge of fielding multiple requests (and input!) from legal, marketing and creative teams and coming up with a script that doesn't get bogged down in the extraneous details.